Snoopy Watch Guide: Omega, Swatch, and Timex Models

There’s a certain charm to seeing a beloved cartoon beagle on a luxury watch, but the story behind the Snoopy watch goes far deeper than nostalgia. This guide traces the connection between the Peanuts mascot and the Omega Speedmaster, explores the four brands that make official Snoopy watches today, and helps you decide which model fits your wrist and budget. It all started with NASA’s Silver Snoopy Award in 1970, a recognition that turned a safety mascot into a horological icon.

Brands currently making Snoopy watches: 4 (Omega, Swatch, Timex, Orient) ·
Year of NASA’s Silver Snoopy Award to Omega: 1970 ·
Number of Omega Snoopy Speedmaster editions: 4 (2003, 2008, 2015, 2020) ·
Widest available price range: $50 (Swatch) to $50,000+ (Omega limited editions)

The Omega Speedmaster “Silver Snoopy Award” 50th Anniversary represents the pinnacle of this niche category with a limited run of 3,501 pieces and an animated caseback that collectors consider the most technically ambitious Snoopy watch ever made.

What is a Snoopy Watch?

A Snoopy watch is any timepiece that features the Peanuts character Snoopy in its design, usually as part of a licensed collaboration. The most famous version is the Omega Speedmaster “Silver Snoopy Award” edition, but the category also includes models from Swatch, Timex, and Orient. Snoopy appears on the dial, caseback, or strap, and the connection to NASA is central to the story.

How did Snoopy become associated with watches?

• In the 1960s, NASA adopted Snoopy as its safety mascot, tasked with acting as a “watchdog” for space missions (Omega (NASA’s official watchmaker)).
• After the Apollo 13 crisis, where the Omega Speedmaster played a critical role in timing engine burns, NASA awarded Omega the Silver Snoopy Award on October 5, 1970 (Monochrome Watches (watch journalism)).
• That award, a silver pin depicting Snoopy in a spacesuit, became the inspiration for the Omega Snoopy Speedmaster editions.

The pattern: Snoopy’s leap from safety mascot to watch icon hinges entirely on the Silver Snoopy Award, making Omega’s editions historically distinct from all subsequent brand collaborations.

What is the Silver Snoopy Award?

The Silver Snoopy Award is a NASA honor given to employees and contractors for outstanding contributions to human flight safety. It features a sterling silver Snoopy pin. Astronauts present it personally. Omega earned it for the Speedmaster’s performance during Apollo 13, when the crew used the watch to time 14-second engine burns after the spacecraft’s electrical systems failed (Bob’s Watches (watch retailer)).

Which Brands Make the Best Snoopy Watches?

Four brands currently produce official Snoopy watches: Omega, Swatch, Timex, and Orient. Each targets a different price point and style, from luxury collectibles to everyday wear.

Does Omega make a Snoopy watch?

Yes, Omega has released four limited-edition Snoopy Speedmasters in 2003, 2008, 2015, and 2020. The 2003 edition (Ref. 3576.50) featured a Snoopy patch at 9 o’clock and a matching caseback, limited to 5,441 pieces. The 2020 edition (Ref. 311.30.42.30.03.001) is the most elaborate, with a Snoopy animation on the caseback that moves in sync with the chronograph seconds hand (Fratello Watches (watch journalism)).

The implication: for Omega, the Snoopy editions are both a tribute to NASA and a collectible investment that has historically appreciated, but entry-level pricing starts at ten thousand dollars.

Does Swatch make a Snoopy watch?

Swatch launched the X Peanuts collection in 2023, featuring Snoopy and other characters on bioceramic quartz watches. Priced around $100, these are the most affordable entry point into the Snoopy watch world (Monochrome Watches (watch journalism)).

The pattern: Swatch delivers pop culture accessibility with no pretense of investment value, targeting casual fans who want a durable conversation starter.

Does Timex make a Snoopy watch?

Timex produced Snoopy watches in the 1970s and reissued the design in 2022. The reissue retains the retro look, Indiglo night-light, and quartz movement, typically priced under $70 (Crown & Caliber (watch retailer)).

The catch: the Timex reissue delivers vintage charm at the lowest price point, but its quartz movement and lack of NASA heritage mean it appeals primarily to nostalgia seekers rather than collectors.

Does Orient make a Snoopy watch?

Orient released limited-edition Snoopy watches for the Japanese market, featuring automatic in-house movements and dress watch aesthetics. Prices range from $200 to $400, but availability is limited to Japan and select online dealers (Ethos Watches (watch retailer)).

Why is the Omega Speedmaster “Silver Snoopy Award” the Most Famous Snoopy Watch?

The Omega Snoopy Speedmaster is the only watch that directly commemorates a NASA award. No other brand has that connection.

What is the history of the Omega Snoopy Speedmaster editions?

• 2003: First edition, limited to 5,441 pieces, referencing the Apollo 13 mission duration (142 hours, 54 minutes, 41 seconds) (Swisswatches Magazine (watch journalism)).
• 2015: 45th anniversary edition, with more elaborate Snoopy/Apollo 13 themed elements (Ethos Watches (watch retailer)).
• 2020: 50th anniversary edition, limited to 3,501 pieces, with a moving Snoopy animation on the caseback (Omega (official watchmaker)).

The pattern: each edition became more technically ambitious and more scarce, pushing secondary market values higher with each release.

How much does an Omega Snoopy Speedmaster cost in 2024?

Retail price for the 2020 edition was $10,000. On the secondary market, prices for all three editions range from $12,000 to over $50,000 depending on condition and box/papers (Grail Watch (market analyst)).

What Affordable Snoopy Watches Are Available from Swatch, Timex, and Orient?

For buyers who want a Snoopy watch without the Omega price tag, three brands offer solid alternatives.

Is the Swatch X Peanuts Snoopy watch a good buy?

Yes, for people who want a fun, casual watch. The Swatch models are bioceramic, quartz, and cost about $100. They are not limited editions, so you can buy them directly from Swatch stores or online. They won’t appreciate in value, but they are durable and replaceable (Monochrome Watches (watch journalism)).

The implication: a Swatch Snoopy is a low-risk purchase for enjoyment, not a financial asset.

What is the Timex Snoopy watch 1970s reissue?

Timex reissued its 1970s Snoopy watch with a quartz movement, Indiglo backlight, and a retro dial. It costs around $60 and is widely available. The reissue is not a limited edition, but it captures the vintage look at a fraction of the price (Crown & Caliber (watch retailer)).

The pattern: Timex offers the cheapest entry to Snoopy watch ownership with a design that appeals to retro enthusiasts.

Does Orient have a Snoopy watch collection?

Orient’s Snoopy watches are limited to the Japanese market, with automatic movements (in-house caliber F6722) and a dressier design. Prices range from $200 to $400. They are harder to find outside Japan, but online dealers sometimes stock them (Ethos Watches (watch retailer)).

The catch: Orient’s Snoopy watches offer automatic movements at a mid-range price, but regional exclusivity makes them a challenge to acquire.

Are There Ladies’ Snoopy Watches and What Is the Price Range?

There is no dedicated “ladies” Snoopy line from Omega or Timex, but the smaller case sizes of Swatch (34mm) and Timex (35mm) make them versatile for women.

What is the best Snoopy watch for women?

The Swatch X Peanuts models in 34mm are the most practical choice. They are lightweight, colorful, and unisex in design. The Timex reissue at 35mm is also a good option. Omega’s Speedmaster at 42mm is large but some women wear it as a statement piece (aBlogtoWatch (watch journalism)).

The pattern: no brand has addressed the women’s market directly, leaving buyers to choose based on case size rather than a dedicated line.

What is the current price range for all Snoopy watches?

As of 2024, the range spans from $50 (Swatch) to over $50,000 (Omega limited editions). Timex watches cost around $60, Orient models $200–$400, and Swatch models $100. The Omega Snoopy Speedmaster starts at $10,000 retail and climbs on the secondary market.

The implication: for under $150, you can get a reliable, fun Snoopy watch. For over $10,000, you get a piece of NASA history.

The comparison below shows how each brand targets a different buyer profile and budget.

The Swatch X Peanuts Snoopy watch offers the most accessible entry point with a 34mm bioceramic case.

Timeline of Snoopy Watches

• 1960s: Snoopy becomes the official safety mascot for NASA’s Manned Spacecraft Center.
• 1970: Omega receives the Silver Snoopy Award from NASA for the Apollo 13 mission.
• 1970s: Timex produces its first Snoopy watch collaboration.
• 2003: Omega releases the first Speedmaster ‘Snoopy’ edition (Ref. 3576.50).
• 2015: Omega launches the Speedmaster ‘Snoopy’ 45th Anniversary edition.
• 2020: Omega unveils the ‘Silver Snoopy Award’ 50th Anniversary Speedmaster with a moving Snoopy animation on the caseback.
• 2023: Swatch releases the Swatch X Peanuts collection, featuring Snoopy and the whole Peanuts gang.

Clarity Check

Confirmed facts

• Omega received the Silver Snoopy Award in 1970.
• The 2020 Omega Speedmaster features an animated Snoopy on the caseback.
• Swatch released the X Peanuts collection in 2023.
• Timex Snoopy watches existed in the 1970s.
• Apollo 13 crew used a Speedmaster to time 14-second engine burns (Bob’s Watches (watch retailer)).

What’s unclear

• Exact secondary market prices for all Omega Snoopy Speedmaster editions (highly volatile).
• Total number of Orient Snoopy watches produced.
• Whether a formal ladies’ specific Snoopy watch line currently exists from Omega or Timex.

Perspectives

“The Silver Snoopy Award is a deeply emotional symbol for everyone at Omega. It connects us to the courage of the Apollo 13 astronauts and the role our watch played in bringing them home safely.”

— Raynald Aeschlimann, CEO of Omega (Hodinkee (watch journalism))

“The Silver Snoopy Award is presented by NASA astronauts for outstanding contributions to human flight safety. It is one of the highest honors a contractor can receive.”

— NASA Silver Snoopy Award documentation (Omega (official watchmaker))

“The Omega Snoopy Speedmaster is the ultimate crossover between space history and pop culture. The secondary market has treated it extremely well, but buyers should be cautious about the hype.”

— Watch industry journalist, Teddy Baldassarre (Teddy Baldassarre (watch journalist))

Snoopy’s journey from a NASA safety mascot to a watch collector’s grail is a rare story where heritage, marketing, and genuine spaceflight history align. For the buyer in the US market, the choice is clear: invest in the Omega Snoopy for its legacy and potential appreciation, or wear the Swatch as a daily conversation starter. Either way, Snoopy’s legacy on the wrist is here to stay.

Frequently asked questions

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